Diploma in Digital Marketing & E-Commerce
Combine digital strategy, content, social media, SEO, paid advertising, e-commerce operations, CRM automation, analytics and a live capstone / industry attachment.
Build knowledge that connects with professional practice.
Combine digital strategy, content, social media, SEO, paid advertising, e-commerce operations, CRM automation, analytics and a live capstone / industry attachment.
Who this programme is for
School leavers, Digital Content Creators, Entrepreneurs, Junior Marketers and E-Commerce Managers.
Learning approach
Structured academic learning is supported by applied work, programme-specific activities and professional development. Where stated in the curriculum, industry attachment / capstone work forms part of completion.
Programme modules & learning areas.
The module titles, credit values and focus areas below follow the supplied IMMS curriculum material.
How the programme develops and evaluates capability.
Continuous Assessment
Practical work, assignments, presentations and programme-specific simulations.
Written Examinations
Summative written examinations across the academic programme.
OJT / Capstone
Industry-supervisor evaluation together with project, research or viva components.
Entry pathway & learner profile.
- G.C.E. A/L in 2 subjects in any stream.
- G.C.E. O/L with a recognized NVQ Level 3/4 qualification.
- OR 2 years of verified experience in Marketing, IT or Sales.
Professional directions this learning can support.
Career outcomes depend on experience, employer requirements and further study. The following are relevant professional directions connected to the curriculum.
- Digital Marketing Assistant / Executive
- Social Media & Community Management
- Content & Copywriting
- SEO / PPC Campaign Support
- E-Commerce Store Operations
- CRM, Automation & Analytics Support