Professional diploma education since 1998. Explore programmes
IMMS Professional Diploma • DSCRM

Diploma in Service & Customer Relationship Management

Prepare learners for modern service operations through CX design, CRM systems, complaint handling, omnichannel support, service analytics, chatbots and customer-care projects.

Service & Customer Relationship Management
Programme CodeDSCRM
Duration1 Year
Structure9 months academic + 3 months OJT
Credits60 Credits
MediumEnglish / Sinhala
Programme Overview

Build knowledge that connects with professional practice.

Prepare learners for modern service operations through CX design, CRM systems, complaint handling, omnichannel support, service analytics, chatbots and customer-care projects.

Who this programme is for

School leavers, Front Office Executives, Call Center Agents, Customer Care Officers and Relationship Managers.

Learning approach

Structured academic learning is supported by applied work, programme-specific activities and professional development. Where stated in the curriculum, industry attachment / capstone work forms part of completion.

Curriculum

Programme modules & learning areas.

The module titles, credit values and focus areas below follow the supplied IMMS curriculum material.

DSCRM 501
Principles of Service Excellence & Customer Experience (CX)
5 Cr.
Service Blueprinting, CX Frameworks, Service Culture, Moments of Truth, Touchpoint Mapping.
DSCRM 502
Effective Business Communication & Professional Etiquette
6 Cr.
Active Listening, Assertive Communication, Professional Email Writing, Cross-Cultural Sensitivity.
DSCRM 503
Customer Relationship Management (CRM) Systems & Data
6 Cr.
CRM Architecture, Lead & Ticket Management, Data Hygiene, Segmentation, Analytics Dashboards.
DSCRM 504
Conflict Resolution, Complaint Management & Service Recovery
6 Cr.
De-escalation Strategies, HEAT/LAST Models, Root Cause Analysis, Service Recovery Paradox.
DSCRM 505
Omnichannel Customer Support & Helpdesk Operations
6 Cr.
Omnichannel Support, SLA Management, Helpdesk Ticketing, IVR Systems, Queue Management.
DSCRM 506
Client Retention, Loyalty Programs & Lifetime Value (CLV)
6 Cr.
Customer Churn Analysis, Loyalty Program Design, CLV Calculation, Cross-selling & Upselling.
DSCRM 507
Service Quality Management, Auditing & KPIs (NPS/CSAT)
5 Cr.
SERVQUAL Model, NPS & CSAT Benchmarking, Quality Audits, First Contact Resolution (FCR).
DSCRM 508
Digital Customer Engagement, Chatbots & Social Care
5 Cr.
Social Media Customer Care, AI Chatbot Workflows, WhatsApp Automation, Self-Service Knowledge Bases.
DSCRM 509
Consumer Rights, Data Privacy & Professional Ethics
5 Cr.
Data Privacy Regulations (PDPA), Consumer Protection Act, Non-Disclosure Protocols, Business Ethics.
DSCRM 510
Industry Attachment (OJT) & Customer Service Project
9 Cr.
Internship Supervisor Evaluation, Service Improvement Dissertation and Viva-Voce Defense.
Learning & Completion

How the programme develops and evaluates capability.

40%

Continuous Assessment

Practical work, assignments, presentations and programme-specific simulations.

40%

Written Examinations

Summative written examinations across the academic programme.

20%

OJT / Capstone

Industry-supervisor evaluation together with project, research or viva components.

Curriculum-stated proposed level: NVQ Level 5 Equivalent / TVEC QMS framework. Any public accreditation claim should be confirmed against a current official approval reference.
Admissions

Entry pathway & learner profile.

  • G.C.E. A/L in 2 subjects in any stream.
  • G.C.E. O/L with a recognized NVQ Level 3/4 qualification.
  • OR 2 years of verified experience in Customer Service, Call Centers, Front Office or Sales.
Future Pathways

Professional directions this learning can support.

Career outcomes depend on experience, employer requirements and further study. The following are relevant professional directions connected to the curriculum.

  • Customer Care / Service Executive
  • Front Office & Helpdesk Operations
  • CRM / Relationship Support
  • Call Center Operations
  • Service Quality & Complaint Handling
  • Digital Customer Engagement
Your Next Step

Get the current Service & Customer Relationship Management intake information from IMMS.

Speak with Admissions for fees, schedules, eligibility and enrolment guidance.

DSCRM • IMMS Professional DiplomaService & Customer Relationship Management